Media Blog- Star Tours commercial

The first time I saw this commercial, I was in the kitchen on the phone when I heard the commercial come  on. I heard Darth Vader's famous breath, and then his song came on. I told the person on the phone to hold on and I sprinted into the TV room. My eyes were glued to the screen as I watched one of the longest commercials I've ever seen. However, this shows how great of a job Disneyland did advertising their new Star Tours ride, by using Darth Vader as a testimonial.
In this commercial they use simple solutions, because they show you that if you go to disneyland you will be happy and dance around everywhere, even when you are an angry old cyborg. They also use plain folks, because most of the people in this commercial are middle class families having fun at disneyland. I believe that the target audience for this commercial are Star Wars fans, because Disneyland tries to use a Star Wars ride to get more people to go to Disneyland. Wit and Humor is also used because they put Darth Vader and the storm troopers on babyish rides and they still had a great time. This gives the audience the idea that no matter how old they are, they are still going to have fun on the rides, and nobody will care how they look.