This commercial makes absolutely no sense to me. First of all, Geico has never failed at making bad commercials. Nowadays, everyone who watches Geico knows what it's for because of the cute Gecko and the world-famous slogan, "15 minutes could save YOU 15% or more on car insurance." However, back in 2006, I don't think anybody knew what Geico was. This commercial doesn't even tell you what Geico is! It's shot in an airport with absolutely no information about cars. The only remote hint that you get that it has to do with car insurance is in the phone number, where the last four digits spell out "auto."
I think that the target audience of this commercial are young men and women looking for a simple way to get care insurance.
In this commercial they use wit and humor because they try to make it funny by adding a dumb caveman. I also thought it was clever that Geico advertised Geico within their commercial. Geico never fails at having a "commercial mascot," ranging from cavemen, to Geckos, to juices.
First of all, Charlie Sheen's mullet is one of the most disgusting things I've ever seen. After the big ordeal that happened with him last year, I am clueless as to why a huge brand like Fiat would ever use a man like Charlie Sheen to do their commercial, even if he's rich and has a big house. The audience for this commercial is definitely middle aged men who have a lot of money.
In this commercial Fiat uses snob appeal, by setting the commercial in a mansion with a huge pool and tons of wealthy people there. This gives the audience the idea that if they drive a Fiat, they are rich and popular. They commercial also uses the testimonial appeal by having Charlie Sheen in the commercial. The audience gets excited by the fact that they see this man in a mullet driving a car, and they too want to be him. But wait, there's more. A super model comes out of the car with him, giving the commercial even more spunk. What I want to know is, why would they pick Charlie Sheen over Jennifer Lopez? Charlie Sheen is one of the stupidest men I have ever seen, whereas Jennifer Lopez is not only attractive, but has also been working with Fiat for a while.
This commercial satisfies the need to affiliate, because let's face it, with a Fiat, you are getting into the mainstream, and you are going to be cooler than everyone.
This commercial is hilarious. Anything that has Star Wars in it is my kind of thing. Star Wars is awesome. Anyways, I think that the audience for this commercial is upper middle class parents, because the house is extremely nice and so is the car. The colors in the commercial are just pure white, and this is to give the commercial a Star Wars feel to it, because the first scene that Darth Vader is in the entire room is white to contrast the black costume.
In this commercial they use the need to nurture, because they have a cute kid who is the main character of the commercial doing funny things. They also use the need for prominence, because with this car people will look up to you and admire you.
Volkswagen uses Avante Garde in this commercial by showing how pushing a button can start the car, making the people feel ahead of their time.
Volkswagen also makes the car look extremely shiny in the commercial. When the dad pulls up, it almost has a glimmer to it that makes it look even better.
This is my new favorite commercial of all time. After Pablo showed it in class I went to go watch it like 10 more times. The action is soooo cool. The target audience of this commercial is definitely middle class MEN. I mean, the commercial is for a smartphone, which most middle class families have, and it's action packed from the beginning. There isn't a single girl in this commercial, and I think that this is due to the reality assumptions that, "All men control the phone contracts in the family." and that "all men like it when things explode."
The needs that this commercial fulfill are the need to aggress, because there are things exploding. The need to achieve is also demonstrated because we get the feeling that the main character needs to do the job in this commercial, and when he does, I got the feeling that in some way I helped him succeed.
Droid uses avante garde in this commercial by making the Droid Razr look extremely ahead of its time.
In contrast to my last media log, which was the first ever iPod ever created, this is newest iPod ever created. Right away in the commercial they start with plain folk, as they show a guy in the latest "hipster" fashion, to make the audience think that having this iPod is going to make them be ahead of the time and better than others. I think that the audience of this commercial are teenagers, because instead of really advertising the product for its music, it's being advertised for its games and its ability to surf the web and communicate with friends.
The music in this commercial is really really happy, and when I hear it, I get happy, because it's the song Tongue Tied by Group Love, which is an amazing song.
The background of the commercial is pure white, and this is to not only represent Apple's color, but also to make the colors of the iPod more vibrant. The commercial doesn't even advertise the fact that the iPod touch plays music, it only focuses on the fact that it plays games and it allows you to connect with the social media.
This is the first ever aired commercial for apple's product, the iPod. I remember when it first came out, I so desperately wanted an iPod, and I never listened to music ever. It was just the sheer idea of being able to have the awesome white headphone cable and the glistening iPod itself. However, I'm glad that in the end didn't, seeing as I was five years old.
Right off of the bat, you know that the commercial is for an apple product, because the first shot of the commercial is a guy on his macbook computer, which now is seen as extremely out dated, but back in the day extremely high-tech. However, seeing as I was five, I didn't really have a super solid reaction to the product. That being said, I think that Apple does a really good job advertising the product, because they make the sound quality seem so much better than it is, and they make you have the urge to dance by showing this dude go crazy after putting in his headphones. Apple uses facts and figures in this commercial when they say how 1,000 songs are able to fit on the iPod, but the harsh reality is that it only holds around 800 or so before it gets extremely slow and runs out of space. Also, I recognize Avante Garde, because back then, if you had an iPod, you were definitely seen ahead of your time.
This is one of my all time favorite songs. I mean, when you listen to this song, how can you not just start to feel extremely happy? The song is all about how you need to take advantage of the things in life that will make you happy, and live these things at the fullest. In this instance, it's daylight. Furthermore, I like this song a lot because I can relate to it. The lyrics to the song's chorus are:
"And in the daylight we can hitchhike to Maine, I hope that someday I'll see without these frames And in the daylight I don't pick up my phone, Because in the daylight anywhere feels like home."
What I get from this verse is that if you're happy then you're doing just fine. Also, I can relate to this song because I like to see myself as an all around happy person. I like to get involved, talk to people, and most of all, be happy.
This is one of the few commercials that I can actually stand to watch. I think that it's quite funny the way they switch the two men's voices to All State's commercial narrator. The commercial states when a Hippie looking guy hits a successful looking man's car, and then jumps out saying how sorry he is. Then he goes on to say how it's okay because he has All State Insurance. I think that with this commercial All State is trying to get it's car-owner audience to realize that every type of person is able to buy their car insurance. They also try to divert the audience by switching the characters' voices every time they talk about All State.
The use of repetition in the commercial of the name All State makes sure that the people watching the commercial understand exactly what is going on.
Tuesday, May 1, 2012
I probably see this commercial six or seven times when I sit down to watch the Giants game. In my opinion, Magic Mesh is the stupidest product in the world, and an extreme waste of money. However, the commercial does give me a good laugh. In the beginning of the commercial, the very condescending narrator says, "The secret isn't really magic, it's magnets!" Wow, I'm pretty sure my four-year-old neighbor could figure that out. Also, to promote a jolly good feeling throughout the commercial, almost every single person who walks through the magic mesh has a giant smile on their face. Later in the commercial, the narrator points out that it puts an end to slamming doors. How? Isn't the idea of shutting the door in the first place to keep the outside air out? I feel like in every add I see on TV these days the price is always $19.95, a reduced value from what the price was before. Maybe the price was cut because nobody bought the product? I also thought it was funny that to try to avoid saying that the Magic Mesh product is only good when the weather is warm, they tell us that we need to just store it away until next year. What are you supposed to do until then? In this ad, there is a total weasel phrase. The narrator says, "Call right now and we will double your offer!" and then in an extremely fast quieter voice he says, "Just pay separate processing and handling." This being said, it never specifies to how much processing and handling will cost, but then again, what commercials are very specific?
I saw this advertisement as I walked by a McDonald's once, and I couldn't help but think how stupid it is. I went home and typed in "angus third pounder" into google, and found the ad. The first thing that caught my eye after I saw the fake burger was the giant, bold printed word, AWESOME. When a person reads this their self-esteem shoots through the roof, and they can't help but crave the delicious, fake burger inside of the fast food restaurant nearby. Then, the creator of the advertisement uses words such as "deluxe" and "revel" to make the audience think that it is an elegant thing to eat a fast food burger. However, what the audience does not see, is the phrase at the very bottom in tiny font, just so that it doesn't catch the eye at first read. For anyone who can't read it, it says "weight before cooking, 5.53 oz." That made me think, "Huh, so what's the weight after it's cooked?" Is it still an angus third pounder? I also found irony in the small description of the Angus third pounder in the last part where it says, "Something this special demands your full attention." Well, if it demands my full attention, why did I read that sentence? Shouldn't I be marveling at the fake picture above, drawling at the sight of the glazed onion and plastic lettuce?
