I probably see this commercial six or seven times when I sit down to watch the Giants game. In my opinion, Magic Mesh is the stupidest product in the world, and an extreme waste of money. However, the commercial does give me a good laugh. In the beginning of the commercial, the very condescending narrator says, "The secret isn't really magic, it's magnets!" Wow, I'm pretty sure my four-year-old neighbor could figure that out. Also, to promote a jolly good feeling throughout the commercial, almost every single person who walks through the magic mesh has a giant smile on their face. Later in the commercial, the narrator points out that it puts an end to slamming doors. How? Isn't the idea of shutting the door in the first place to keep the outside air out? I feel like in every add I see on TV these days the price is always $19.95, a reduced value from what the price was before. Maybe the price was cut because nobody bought the product? I also thought it was funny that to try to avoid saying that the Magic Mesh product is only good when the weather is warm, they tell us that we need to just store it away until next year. What are you supposed to do until then? In this ad, there is a total weasel phrase. The narrator says, "Call right now and we will double your offer!" and then in an extremely fast quieter voice he says, "Just pay separate processing and handling." This being said, it never specifies to how much processing and handling will cost, but then again, what commercials are very specific?
Tuesday, May 1, 2012
I probably see this commercial six or seven times when I sit down to watch the Giants game. In my opinion, Magic Mesh is the stupidest product in the world, and an extreme waste of money. However, the commercial does give me a good laugh. In the beginning of the commercial, the very condescending narrator says, "The secret isn't really magic, it's magnets!" Wow, I'm pretty sure my four-year-old neighbor could figure that out. Also, to promote a jolly good feeling throughout the commercial, almost every single person who walks through the magic mesh has a giant smile on their face. Later in the commercial, the narrator points out that it puts an end to slamming doors. How? Isn't the idea of shutting the door in the first place to keep the outside air out? I feel like in every add I see on TV these days the price is always $19.95, a reduced value from what the price was before. Maybe the price was cut because nobody bought the product? I also thought it was funny that to try to avoid saying that the Magic Mesh product is only good when the weather is warm, they tell us that we need to just store it away until next year. What are you supposed to do until then? In this ad, there is a total weasel phrase. The narrator says, "Call right now and we will double your offer!" and then in an extremely fast quieter voice he says, "Just pay separate processing and handling." This being said, it never specifies to how much processing and handling will cost, but then again, what commercials are very specific?
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This commercial is stating so many obvious facts. Probably 99% of people who own a TV know that two screen doors for $19.95 means that one screen door is less than $10.00. I think that the company is just trying to hammer in the idea that their screen doors are "inexpensive". However, I feel that this won't make the commercial any more successful - if it ever was. The repetition in this commercial is overwhelming. Almost every slide includes someone walking through the screen door. The sound of the magnets snapping back together got really annoying at the end.
ReplyDeleteI was also wondering about when the speaker say, "A $40 dollar value; yours for just $19.95."
ReplyDeleteWho said it should be forty dollars in the first place? And how is $19.95 a bargain? I've seen better built things for only ten dollars at places like IKEA.
And they don't click clack every two seconds.
Interesting ad, Jesse. Who do you think is the audience they are trying to target?