VW Star Wars Commercial- Media Log # 8

This commercial is hilarious. Anything that has Star Wars in it is my kind of thing. Star Wars is awesome. Anyways, I think that the audience for this commercial is upper middle class parents, because the house is extremely nice and so is the car. The colors in the commercial are just pure white, and this is to give the commercial a Star Wars feel to it, because the first scene that Darth Vader is in the entire room is white to contrast the black costume.
In this commercial they use the need to nurture, because they have a cute kid who is the main character of the commercial doing funny things. They also use the need for prominence, because with this car people will look up to you and admire you.
Volkswagen uses Avante Garde in this commercial by showing how pushing a button can start the car, making the people feel ahead of their time.
Volkswagen also makes the car look extremely shiny in the commercial. When the dad pulls up, it almost has a glimmer to it that makes it look even better.