This is the first ever aired commercial for apple's product, the iPod. I remember when it first came out, I so desperately wanted an iPod, and I never listened to music ever. It was just the sheer idea of being able to have the awesome white headphone cable and the glistening iPod itself. However, I'm glad that in the end didn't, seeing as I was five years old.
Right off of the bat, you know that the commercial is for an apple product, because the first shot of the commercial is a guy on his macbook computer, which now is seen as extremely out dated, but back in the day extremely high-tech. However, seeing as I was five, I didn't really have a super solid reaction to the product. That being said, I think that Apple does a really good job advertising the product, because they make the sound quality seem so much better than it is, and they make you have the urge to dance by showing this dude go crazy after putting in his headphones. Apple uses facts and figures in this commercial when they say how 1,000 songs are able to fit on the iPod, but the harsh reality is that it only holds around 800 or so before it gets extremely slow and runs out of space. Also, I recognize Avante Garde, because back then, if you had an iPod, you were definitely seen ahead of your time.
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