I saw this advertisement as I walked by a McDonald's once, and I couldn't help but think how stupid it is. I went home and typed in "angus third pounder" into google, and found the ad. The first thing that caught my eye after I saw the fake burger was the giant, bold printed word, AWESOME. When a person reads this their self-esteem shoots through the roof, and they can't help but crave the delicious, fake burger inside of the fast food restaurant nearby. Then, the creator of the advertisement uses words such as "deluxe" and "revel" to make the audience think that it is an elegant thing to eat a fast food burger. However, what the audience does not see, is the phrase at the very bottom in tiny font, just so that it doesn't catch the eye at first read. For anyone who can't read it, it says "weight before cooking, 5.53 oz." That made me think, "Huh, so what's the weight after it's cooked?" Is it still an angus third pounder? I also found irony in the small description of the Angus third pounder in the last part where it says, "Something this special demands your full attention." Well, if it demands my full attention, why did I read that sentence? Shouldn't I be marveling at the fake picture above, drawling at the sight of the glazed onion and plastic lettuce?
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