This is my new favorite commercial of all time. After Pablo showed it in class I went to go watch it like 10 more times. The action is soooo cool. The target audience of this commercial is definitely middle class MEN. I mean, the commercial is for a smartphone, which most middle class families have, and it's action packed from the beginning. There isn't a single girl in this commercial, and I think that this is due to the reality assumptions that, "All men control the phone contracts in the family." and that "all men like it when things explode."
The needs that this commercial fulfill are the need to aggress, because there are things exploding. The need to achieve is also demonstrated because we get the feeling that the main character needs to do the job in this commercial, and when he does, I got the feeling that in some way I helped him succeed.
Droid uses avante garde in this commercial by making the Droid Razr look extremely ahead of its time.
My favorite part were the cars and the motorcycle. I think they want me to think that the Droid phone would look totally awesome with a matte black future-bike that can shoot spikes out of the side, or a matte black truck with no doors or windows. Because all guys think black is cool; it is obviously the coolest color of them all. Is it me or does the guy look like Joseph Gordon-Levitt? That definitely makes it cooler.
My favorite part were the cars and the motorcycle. I think they want me to think that the Droid phone would look totally awesome with a matte black future-bike that can shoot spikes out of the side, or a matte black truck with no doors or windows. Because all guys think black is cool; it is obviously the coolest color of them all. Is it me or does the guy look like Joseph Gordon-Levitt? That definitely makes it cooler.
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