In contrast to my last media log, which was the first ever iPod ever created, this is newest iPod ever created. Right away in the commercial they start with plain folk, as they show a guy in the latest "hipster" fashion, to make the audience think that having this iPod is going to make them be ahead of the time and better than others. I think that the audience of this commercial are teenagers, because instead of really advertising the product for its music, it's being advertised for its games and its ability to surf the web and communicate with friends.
The music in this commercial is really really happy, and when I hear it, I get happy, because it's the song Tongue Tied by Group Love, which is an amazing song.
The background of the commercial is pure white, and this is to not only represent Apple's color, but also to make the colors of the iPod more vibrant. The commercial doesn't even advertise the fact that the iPod touch plays music, it only focuses on the fact that it plays games and it allows you to connect with the social media.
This commercial also uses the need for affiliation. Everyone in the commercial is enjoying the iPod together whether its games or photos. It's that sharing motive that sticks out in this commercial. It even says "share the fun" in the end.
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